Distinct retail storefronts, connected product and content experiences, and central store administration on one commerce platform.
EasyEcommerce powers retail storefronts with distinct identities and assortments, while giving teams a central place to manage their stores. Bloom Garden and My Fashion Store show how the platform can support different product ranges and customer experiences.
A garden retailer and a fashion retailer need different products, categories, brand stories, and content. Their storefronts should feel purpose-built for their shoppers rather than like copies of the same generic shop.
At the same time, operating multiple stores calls for clear administration: teams need to find the right store, manage its settings, and keep everyday commerce work organised.
EasyEcommerce brings the storefront experience and store administration together. Each shop can present its own product range, category structure, merchandising, and editorial content, while a central platform view gives operators a place to manage the stores themselves.
The live examples ground that approach in real retail journeys: shoppers can browse departments and collections, search, save favourites, explore product details, and move through a cart and checkout.
Bloom Garden pairs plant and gardening categories with seasonal collections and editorial stories. My Fashion Store takes a broader department-led approach, with brand groupings, sale items, product reviews, and a shopping blog.
Behind those customer-facing experiences, the administration interface provides central store management and store-level settings, including SEO fields. The result is a practical foundation for teams looking after more than one online shop.
One commerce platform supports two visibly different live stores: Bloom Garden and My Fashion Store.
Capabilities
Store operations
The platform administration experience brings store management into one place, so operators can work with each storefront without treating every brand as a separate platform.
Customer experience
From garden collections to fashion departments, each store can organise products and content around the customers it serves.
Commerce essentials
The live storefronts bring familiar discovery and shopping tools together, from searchable catalogues to product details, favourites, and checkout.
Across the storefront
The live stores demonstrate a set of familiar retail touchpoints, from browsing and product discovery to store content and administration.
Customers can browse clear departments and categories or search the store catalogue.
Collections bring together product imagery, descriptions, pricing, promotions, and reviews.
Storefronts surface customer favourites, cart, and checkout as part of the shopping journey.
Store blogs and editorial cards give teams a way to publish useful content alongside products.
Garden and fashion examples show different categories, collections, and content under their own store identities.
The administration experience provides a central view for managing storefronts and their store-level settings.
Store administration exposes SEO fields for configuring the information that supports search visibility.
The platform admin view includes store actions and details, helping operators oversee the wider store portfolio.
In practice
Let’s talk about the storefronts you need, the way your customers shop, and how your team manages each store.
