A white-label, multi-tenant e-commerce platform that turns months of per-client store builds into a single API call — fully isolated, SEO-ready, and live in seconds.
Neptune is a white-label commerce engine built for an agency that launches and operates online stores on behalf of many clients. It proves a simple idea: the store setup that used to take months can be reduced to one reviewable, repeatable scope of work.
Spinning up an online store for a new client used to mean rebuilding the same foundation from scratch every single time — authentication, a product catalog, a payment flow, SEO plumbing, and advertising integrations. Each engagement took weeks before a client ever saw a live storefront.
That work was not just slow, it was risky. Every hand-rolled copy drifted from the last, bugs were fixed in one store but not another, and there was no single source of truth. Transform London needed a way to serve many clients without the cost scaling linearly with every new one.
Neptune was designed as a single multi-tenant platform: one shared codebase and deployment that serves an unlimited number of fully independent storefronts. Each client — a tenant — gets its own products, branding, domain, and checkout, while the infrastructure underneath stays unified.
The guiding principle was strict isolation with zero duplicated effort. A tenant is resolved on every request, and every database query is automatically scoped to that tenant, so one client can never see or touch another client’s data — yet a single fix or feature ships to everyone at once.
Provisioning a new store collapsed from weeks of bespoke work into a single API call. The platform creates the tenant record, wires up an isolated data scope, applies the chosen theme, and returns a store that is immediately live, indexable, and ready to sell.
On top of that foundation sits everything a modern store needs out of the box: Stripe-powered checkout, a full admin for products and orders, daily-regenerated sitemaps, syndicated advertising feeds for four channels, and a lightweight blog and content layer for organic reach.
A new client store now goes from request to a live, indexable storefront in seconds — with no code written per client.
Capabilities
Architecture
Every store runs on the same deployment yet behaves like its own application. A tenant is resolved on each request and every query is scoped to it, so client data is fully partitioned — no leakage, no shared carts, no mixed orders.
Branding
Each tenant gets its own theme, domain, and identity. Clients feel like they own a bespoke store, while the platform team maintains a single shared codebase that ships improvements to everyone at once.
Growth
Product catalogs are automatically formatted and published to four advertising channels, so every store is discoverable across the platforms shoppers actually use — without a marketer touching a spreadsheet.
Everything included
Beyond the headline features, every store launches with the full set of tools a real business needs to sell, market, and grow — no add-ons, no assembly required.
Stripe-powered payments, cart management, and a full order lifecycle from pending to approved — every order automatically tied to the right store.
Per-page meta tags, Open Graph and Twitter cards, canonical URLs, and sitemaps that regenerate automatically every day so search engines stay current.
Each client gets their own panel to manage products, categories, orders, blog posts, and content — without ever seeing another store’s data.
A built-in blog plus editable pages for About, Contact, Privacy, Returns, and any custom page — all managed through a rich-text editor.
A clear hierarchy of platform operator, store manager, and customer keeps access tightly scoped to exactly what each person should touch.
Shoppers get accounts, order history, and wishlists that are unique to each store — the same email can hold separate accounts on different stores.
Serve a store on a platform subdomain or bring a fully custom domain — the routing layer handles both without extra setup.
Short-lived access tokens, rotating refresh tokens, token blacklisting on logout, and strong password rules protect every account on every store.
The impact
See how Neptune can spin up isolated, production-ready storefronts for your entire client base — with payments, SEO, and ad feeds ready on day one. We’ll walk you through a live store in minutes.
